Experience vibrant, long-lasting color with Kenra Platinum Color Charge Shampoo. This gentle cleanser revitalizes your hair's brilliance, vibrancy, and color longevity for up to 50 shampoos, ensuring your color stays as fresh as the day you walked out of the salon. Enriched with Fade-Fighting Technology, it locks color pigments inside the hair's cuticle, maximizing color retention with each wash. Suitable for all hair types and colors, this shampoo is formulated without added sulfates, parabens, or sodium chloride, ensuring a gentle yet effective cleanse without compromising your hair's health. Say goodbye to dull, fading color and hello to locks that radiate with vibrancy and shine. Transform your haircare routine with Kenra Platinum Color Charge Shampoo and keep your color looking salon-fresh wash after wash.