The Violet Brightening Shampoo is specifically formulated to cleanse and care for blonde hair, whether it's natural or color-treated. This shampoo goes beyond basic cleansing by addressing a common concern for blonde hair: yellow tones. Over time, blonde hair can develop unwanted yellow or brassy undertones due to factors like sun exposure, pollution, or the natural oxidation of hair color.

This specialized shampoo contains violet or purple pigments that work to neutralize and counteract the yellow tones in blonde hair. By doing so, it helps maintain the cool, vibrant, and desired shades of blonde, whether your hair is naturally blonde or has been dyed. Regular use of this shampoo can contribute to keeping your blonde hair looking fresh and bright.

Effectively removes impurities, excess oils, and styling product buildup, leaving the hair clean and refreshed. The violet or purple pigments in the shampoo target and neutralize yellow or brassy tones in blonde hair. Leaves the hair with a luminous shine, promoting a healthy and well-maintained appearance.