Unleash your confidence with First Instinct, the signature fragrance for the modern man. Launched in 2016, this eau de toilette embodies a balance of strength and softness, perfect for those who aren’t afraid to show their true selves. 

Whether you’re navigating a busy day or enjoying a night out, First Instinct elevates your presence with a compelling and sophisticated aroma. Embrace your instincts and let this fragrance be your signature scent.